Subaru of America has developed a creative push in collaboration with Carmichael Lynch to celebrate the debut of the 2017 Impreza.
Subaru of America has released a series of advertising commercials to highlight the new 2017 Impreza. The campaign aims to showcase the automaker’s latest evolution of the entry-level vehicle, which was built with millennials and their on-the-go lifestyles top of mind.
Available in 5-door or sedan style, the vehicle is ideal for navigating city streets or jetting off on a journey in the great outdoors. Titled More, Moving Out, and Rewind respectively, the three spots offer viewers a glimpse into the lives of proud owners and of intimate Impreza moments.
While showcasing the different personalities that may find themselves behind the wheel of said variant, the ads pay tribute to the personal experiences which unite all Subaru drivers on the road. Created by the carmaker’s agency partner, Carmichael Lynch, they air on 17 February 2017.
“The campaign focuses on intimate experiences. With major gains in handling performance, crash safety, and ride comfort, the Impreza offers customers a smooth and trusted ride, while ready for wherever the road takes them,” said Alan Bethke, SVP of Marketing at Subaru of America.
Featuring 60-second formats for national television broadcasts across the United States, the creatives are poised for further mileage through targeted digital and social media promotions.
