Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut.
Stuart Weitzman is collaborating with Gigi Hadid, the face of its fall advertising campaign, for an exclusive creation called the Gigi Boot. The hiker-inspired high heel combat bootie was co-designed by the supermodel to reflect her sleek street style and fashion-forward flair.
Drawing from the marque’s stellar reputation, she used her creative vision to put a personal spin on said silhouette. The new release features a stacked heel and bold metallic eyelets accented by duo-toned laces, while designed to wrap around the ankle and finished with a detailed collar.
Available in three materials, the bootie offers multiple style options: nero-soft croco-calf leather and two shiny chic metallics—iron specchio and copper glass. Presented in a signature box, the variant can be found exclusively at select Stuart Weitzman retail locations and global websites.
Titled #doitright, a short film directed by James Franco is slated to roll out across the brand’s website to kick off the global retail debut. Shot at Gleason’s Gym in Brooklyn, the spot stars Hadid, who plays ‘the champ’ as she moves around the boxing ring and dominates each of her opponents.
Art imitates life in the film since the boxing concept is inspired by the model’s real-life workout regimen. Like the global creative push, it captures her power, agility, and grace. The energetic visuals are enhanced by the upbeat soundtrack, Do It Right, by Martin Solveig and Tkay Maidza.
Additionally, the design captures the brand’s partnership with Pencils of Promise, a financial commitment to build three schools over the fall—one in Ghana, Guatemala, and Laos. The aim is to create quality elementary education programmes within the rural regions of developing nations.