Starbucks launched the website as a way of showing off their creative teams’ work. The website was published to show how the global brand comes to life in it’s various forms.
“We were just proud of the work, and inspired by other brands being more transparent about their creative process,” says Ben Nelson, creative director at Starbucks.
The website also serves as a tool for agencies, ensuring that the brand is tied closely together across the world. The site is broken down into typography, logo, colours and even ‘voice’.
Starbucks was a four-time global tier winner of the World Branding Awards in the Retailer – Coffee category.