Sports Direct have won a bid to take over failing brand Jacks Wills, after the company went into administration.
Bought for £12.75 million, it will also acquire the 100 stores that are across the UK and Ireland.
The buyout comes following a spate of acquisitions by Sports Direct bosses, including the House of Fraser take over last year for £90 million.
Suzanne Harlow, Jack Wills’ chief executive, said: “For the past year, we have been focused on improving the Jack Wills proposition and the group’s financial performance.
“Despite significant progress, the challenging trading environment led us to conclude that the company’s long-term future would be best served as part of a larger group and Sports Direct will enable us to do this.”