Sony Music Dips into VR with The Chainsmokers

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life.

Sony has launched a brand campaign called Lost in Music, which is designed to deliver new experiences to fans utilising its latest suite of technologies. The brand is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring the push to life.

The musical duo recently announced the partnership, an alliance which is being realised through a virtual reality music video for the band’s latest single titled Paris. Said music video is currently being produced exclusively for PlayStationVR and is scheduled to debut on 15 March.

The production to transpire from the tie-up will be available via the PlayStation Store during the spring of 2017. With Paris, PlayStationVR users will experience being transported into the musical and visual world of The Chainsmokers in a way which was never before possible.

“Virtual reality has demonstrated that it can change the way games are experienced. We take that one step further and demonstrate a new dimension of entertainment. Fans will be able to feel like they are part of the performance,” said Kazuo Hirai, President and CEO of Sony Corporation.