Recognition Follows Success On and Off the Course In 2017, as Skechers Performance Unveils 2018 GO GOLF Footwear Collection
Skechers Performance, a division of SKECHERS USA, was named the winner of two prestigious “Most Wanted” tests by MyGOLFSPY, a leading authority in the golf industry providing unbiased product reviews. After a detailed, data-driven look at product performance of various manufacturers in the golf industry, Skechers Performance was recognised as the “2017 Best Spikeless Shoe” and the “2017 Best Spike Shoe” for the Skechers GO GOLF Pro 2.
These accolades come as the brand unveils its 2018 GO GOLF footwear collection. Known for its lightweight, technical, high quality, and comfortable designs, the 2018 Skechers Performance GO GOLF line will offer a roomier fit in select styles with the introduction of Skechers Relaxed Fit. This uniquely Skechers approach to comfort has proven extremely popular across both men’s and women’s lifestyle categories throughout the Skechers portfolio.
“We are excited about the 2018 collection. With the addition of Skechers Relaxed Fit, we can now offer the performance qualities of our GO GOLF line to more golfers who are already fans of the added comfort found in our lifestyle products,” said Lafe Christopherson, Vice President of Footwear Design for Skechers Performance.
“Golf is a very important part of our business as it combines lifestyle and performance and is turning into a sport that is enjoyed by customers of all ages. This year we have experienced incredible growth and interest in our golf product around the world and expect that the opportunity in this category will only accelerate as we continue to leverage our best innovations while introducing new and exciting product into 2018,” said Robert Greenberg, Skechers Chief Executive Officer.
Skechers Performance has also seen incredible success on the golf course this year with its roster of elite athletes, who together have combined to win a total of five times in 2017: Colin Montgomerie, wearing the GO GOLF Elite V.3, won his second title in the last five weeks at the SAS Championship in Cary, North Carolina. Brooke Henderson recently captured her second win of 2017 at the New Zealand Women’s Open while wearing the Skechers GO GOLF Eagle. Wesley Bryan, wearing the Skechers GO GOLF Pro 2, won his first career PGA event in April at the RBC Heritage. And two weeks later, Matt Atkins won his first Web.com Tour event at the El Bosque Mexico Championship while also wearing the Skechers GO GOLF Pro 2.
“The performance team amazes me with the creativity and cutting-edge designs they are constantly devising. The shoes I wear have to strike a balance between functionality and comfort and every pair of Skechers Performance golf shoes I have ever put on do exactly that,” said Matt Kuchar, Skechers Performance elite athlete, who works closely with the brand’s product development team on the Skechers GO GOLF PRO series.