Skechers has appointed singer-songwriter, Camila Cabello, to front a global campaign promoting the brand’s women’s footwear collection.
Skechers is partnering with recording artiste, Camila Cabello, for a worldwide marketing campaign designed around its women’s footwear collection. The singer-songwriter will lead the push launching later this month, followed by her debut solo album in the fall.
The talent begins her solo career after four years with Fifth Harmony. Her hit with Machine Gun Kelly, Bad Things, generated over 270 million Spotify streams, establishing the vocalist as the first female artiste to dominate Top 40 Radio both with and without a group.
“Camila is a natural heir to our legacy of singing superstars. Loved by millions, she is the one to watch. With her confidence and character, she’s a great global icon for our brand,” said Michael Greenberg, President of Skechers. Cabello is now touring with Bruno Mars.