The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more.
Premier online shopping destination for women, ShopBop, has launched its #HolidayHowTo campaign featuring a seven-celebrity line-up of brand ambassadors. The effort spotlights influencers across categories such as fashion, home décor, street style, and fitness.
A promotional exercise entailing weekly features, the push spans multiple facets to include digital and social media marketing, alongside photo and video content and an Instagram-hosted contest inviting customers to take part by sharing their own #HolidayHowTo ideas.
The initiative bolsters the brand’s existing holiday gift guide, which rolled out across the globe recently and is hosted across the desktop, tablet, and mobile. Starring Kate Bosworth and Lucy Hale as its lead talent, the campaign features five other key personalities.
They include street-stylist and musician, Patricia Manfield; The Urban Bush Babes (How to Gift Yourself); design maestro, Jonathan Adler (How to Holiday Décor); fashion authority, Caroline Maguire (How to Gift Your Friends and Family); and Nina Agdal (How to Stay Fit).
“The campaign captures what we do best, and that’s providing our customers with the strongest assortment of curated brands and products, which is shared through compelling, beautiful content with unrivalled service,” said Darcy Penick, CEO of ShopBop.
