Selfridges London Exclusive Home of New DECORTÉ Colour Cosmetics

Selfridges is the first retailer in the UK to offer DECORTE’s latest makeup colour extension

KOSÉ Corporation announced that its leading luxury skincare and makeup brand, DECORTÉ, is launching new colour cosmetics exclusively at Selfridges London. Selfridges will be the first partner outside of Asia to offer the new makeup extension to the brand’s innovative skincare line. The makeup brand hopes to strengthen its relationship with the UK by giving Selfridges’ customers this special opportunity to experience these new items before anyone else in the world, including consumers in Asia.

Selfridges London will be the first to launch three new and exclusive products – Dip In Glow, Eye Glow Gem and Lipsticks, available online from 15 January. The makeup brand will take over the Selfridges Mary Site for one week from 25 January – 1 February, with expert makeup artist’s on-hand to apply the new range to customers, giving them the opportunity to experience and explore the exclusive makeup offering.

“We are excited to launch our most unique make-up range, first & foremost at Selfridges in London, a place where women embrace new cosmetics trends and appreciate high-quality products,” said KOSÉ Corporation‘s Managing Director, Masanori Kobayashi.

“We are extremely excited about Selfridges being the first retailer here in the UK to offer DECORTE’s latest makeup colour extension where our customers will be able to experience these new products before anyone else in the world, including those consumers in Asia. We admire the brand for its future-gazing approach to skincare and colour innovation; making it an unmissable addition to our Beauty Hall,” said David Legrand, Selfridges Director of Beauty.

The brand’s makeup philosophy mirrors its skincare counterpart, to enhance and emphasise healthy, glowing skin. All products in the range work in perfect harmony with the body, with luxury textures and soft-focus colours that allow women to truly embrace their natural beauty from the inside out.