Saks Fifth Avenue Expands Collection with EB Florals

Saks EB Florals

Saks Fifth Avenue is exclusive retail destination for EB Florals in Beverly Hills, San Francisco, Las Vegas, Houston as well as Toronto.

Saks Fifth Avenue has added EB Florals, a luxe fragrance line, to its niche offerings across select stores and its main website. The brand is exclusive retail destination for said collection in Beverly Hills, San Francisco, Las Vegas, Houston as well as Queen Street and Sherway Gardens in Toronto.

EB Florals was created by celebrated florist, Eric Buterbaugh, along with perfume industry veteran, Fabrice Croise. The partnering pair, currently based in Los Angeles, has unveiled a bespoke arrangement based solely on flowers which range from lilies of the valley to roses.

“Our partnership with Saks feels like a dream come true. Their understanding of luxury fragrances is unparalleled and their core customer is perfectly aligned with ours. We are so impressed with how beautiful, ever-evolving, and luxurious their stores are, and so proud to become a part of their story,” said Croise.

To celebrate the exclusive EB Florals launch, Saks Fifth Avenue featured Buterbaugh in its Mother’s Day catalogue which discusses his relationship with flowers and fragrance. The catalogue in now available in stores and has moved into homes as well.