Anheuser Busch brand, Ritas, has developed a new line of alcoholic beverages called Spritz, which debuts in the United States this month.
Ritas, the Anheuser Busch label behind margarita in a can, has expanded its lineup for the first time with its Spritz range. Featuring a lower alcohol content, the collection offers three key flavours to include the White Peach Rosé, Pear Orange Sangria, and Strawberry Blueberry Sangria.
Debuting in February, the new releases afford a refreshing alternative to wine. In line with the roll-out, a creative campaign by Fallon New York will launch. The push will premiere via select broadcast channels during the Grammys across the brand’s top-performing markets.
Ritas Spritz will continue to be supported throughout the year with additional broadcast, print, digital, as well as social media executions. The range is available at retailers across the United States and online.
“This newest innovation responds to a growing desire for ready-to-drink beverages. With spritz dominating as the consumer beverage of choice and canned wines on the rise, there is no better time to shake up the status quo,” said Chelsea Phillips, VP, Beyond Beer Brands at Anheuser Busch.