Revlon to launch campaign with Sofia Carson in Spring this year
Global beauty brand, Revlon, recently announced actress and recording artist Sofia Carson as its newest Global Brand Ambassador. Her first campaigns for Revlon ColorStay Foundation, Super Lustrous Lipstick and ColorStay Eyeliner will debut in spring 2020 along with several new launches yet to be announced.
Carson joins an impressive list of bold and fiercely unapologetic women representing Revlon, including actress Gal Gadot, model and entrepreneur Ashley Graham, model and activist Adwoa Aboah and model Eniola Abioro.
“Since I can remember, one of my favourite places in the world was my mom’s vanity, where I discovered my love of fashion, beauty and the perfect red Revlon lipstick. I wore it at my very first dance recital and every recital, performance and dance competition after that. I felt invincible on stage in my red lipstick, like I could do and be anything,” said Sofia Carson.
“I am so proud to join the other incredible Revlon ambassadors who inspire me and countless women around the world. Revlon’s Live Boldly platform speaks to the woman I was raised to be; a woman who is fearlessly herself, and who boldly fights for her dreams.”
“I have watched Sofia evolve into a passionate, dynamic woman with a sparkling personality and infectious positive energy that touches everything she does from her acting and music projects to her commitment to charitable causes,” added Silvia Galfo, Revlon Global Brand President, “She’s the embodiment of our Live Boldly spirit.”
Carson began pursuing her passion for performing arts at a young age to become a celebrated young Hollywood actress and recording artist. She has appeared in multiple critically acclaimed series and movies, and inspired others with her chart-topping music.
Along the way, she has earned accolades and award nominations for her talent and personal style, amassing a legion of international fans.
Carson will begin appearing on behalf of Revlon across all media platforms beginning in Spring 2020.