The face of Almay Age Essentials, she will feature in a global multimedia campaign spanning TV, print, in-store, digital, and social platforms.
Hypoallergenic and fragrance-free cosmetics line under Revlon, Almay, has named supermodel, Elaine Irwin, the new face of its latest makeup collection, Almay Age Essentials. She will feature in the brand’s global multimedia campaign spanning television, print, in-store, digital, and social platforms.
Her appointment directly supports the marque’s aforementioned roll-out scheduled for the summer, with three new products set to take centre-stage across the line-up—namely Almay Age Essentials Makeup, Almay Age Essentials Concealer, and Almay Age Essentials Lip Treatment.
The newly announced bran ambassador began her modelling career at the age of 16 and has graced the cover of more than 50 magazines including Vogue, Cosmopolitan, Glamour, Allure, and Self. The mother-of-three has also been featured in advertising campaigns for Ralph Lauren, Calvin Klein, and Victoria’s Secret.
She was most recently involved with Land’s End and Worth New York. Irwin first appeared in a global campaign for Almay in 2004 as the face for its Clear Complexion Blemish Healing Makeup offering, and remained with the brand for seven years.
Her sense of style and natural approach to beauty is the embodiment of ‘The American Look’, the latest campaign by the company which lifted off in 2015. Since 1931, it has been a leader in developing skin-friendly cosmetics powered by American ingenuity and rooted in science.
“As a busy model and mother to three children, Elaine is a perfect representative of our Almay consumer: a woman looking for easy-to-use products that embrace and enhance her natural all-American beauty,” said Jill Krakowski, Vice President of Marketing for Almay.