Ciara will support the brand’s colour cosmetics and Choose Love push by promoting the Revlon ColorStay Eye and Kiss Balm launches.
Revlon has named fashion and music icon, Ciara, its newest global brand ambassador. She was chosen for her relevance to the marque in terms of its Love is On positioning. In addition to being a daughter, mother, and wife, she maintains a career across many platforms and markets.
She is also a devoted philanthropist focused on improving the lives of children and empowering women worldwide. In her new role, she will support the brand’s colour cosmetics and Choose Love campaign. The star is set to promote the upcoming ColorStay Eye and Kiss Balm launches.
As the newest face for Revlon, the singer is slated to appear in promotional efforts across all marketing platforms, including digital, in-store, and social media. Her first beauty visual is due to appear on 22 October, with said push expected to run until early November 2016.
“Ciara is a perfect ambassador. She is an artiste, wife, mother, and model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign,” Fabian Garcia, President and Chief Executive Officer of Revlon.