Ram Unveils New 2017 Rebel at Houston Auto Show


Ram Truck today unveiled updates to two of its leading model lines; the 2017 Ram 1500 Rebel and Ram Limited

For 2017, Ram will add a seventh colour option for the brand’s 1500 off-road model. The Ram Rebel 1500 Delmonico Red joins Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic and Mojave Sand.

Ram also announced that the most premium members of the Ram pickup truck lineup, the Ram Limited models will be available with new body colour, R-A-M tailgate letters and side steps, replacing chrome tailgate letters and side steps.

“Truck buyers are looking for new colours and features that make a statement and allow them to stand out from the crowd,” said Mike Manley, Head of Ram Truck, FCA – Global. “Whether it’s the off-road-enthusiast appeal of the Ram 1500 Rebel or the luxury and sophistication of the Ram Limited, Ram trucks deliver features and durability that are winning over more and more owners.”

The Rebel Delmonico Red is a new no-charge addition to the Rebel family of colours. The deep red exterior colour is available on all Rebel models and in two-tone (black lower panels) or monotone paint treatments. Ram 1500 Rebel Delmonico Red can also be ordered with the Rebel Black (black wheels and front skid plate) appearance package.

Ram Rebel Delmonico Red features a black and grey interior with black anodised bezels on the doors, centre console, instrument panel and gauge cluster trim rings. All-black heated seats with black “Rebel” embroidery are highlighted by Light Slate Grey accent stitching, which also traces the instrument panel, centre console lid, doors and seats. Deep rubber floor mats capture snow and mud.

Also announced, Ram 1500, 2500 and 3500 Limited trim pickups can now be ordered with monochromatic R-A-M tailgate letters, including Bright Silver Metallic, Bright White, Brilliant Black Crystal, Delmonico Red, Granite Crystal Metallic, Maximum Steel Metallic, Pearl White and True Blue. The new letters offer an alternative appearance option from the standard bright chrome letters introduced last year.