Quaker Oat Initiatives Planned Everywhere Oats are Consumed – Worldwide
It’s that time of the year again. Quaker Oats is ringing in Oatober, a month-long celebration dedicated to the nutritional power of the oat. As an extremely nutritious food, containing nutrients valuable to good health, oats are a grain to celebrate all month long. This year’s Oatober brings together regions from around the world to celebrate how oats can supercharge breakfast by adding powerful nutrition and endless combinations to the morning.
Countries around the world are marking Oatober, with events, in-store activations and working with local digital influencers, in addition to traditional print and digital advertising. From heart health and satiety, to digestive health and energy benefits, consumers will hear about the many ways oats nourish. These benefits include adding fiber (including the soluble fiber beta-glucan), vitamins and minerals to start the day.
“In the ever-changing conversation of what makes a nutritious and well-balanced diet, oats are a consistent nutrition powerhouse providing a reliable source of nourishment with significant health benefits,” said Lisa Mann, President Global Nutrition Group, PepsiCo.
“We know that education starts at home, and we hope to encourage more nutritious breakfasts around the globe by putting a spotlight on the natural nutritional powers of oats for 31 consecutive days in the month of Oatober,” added Mann.
To bring the nutrition-forward message to life, Quaker is holding a number of activations around the globe where different regions will showcase the nutritional power of the oat.
- In India, an influencer programme focused around the “Breakfasts of India,” will reinforce oats’ nutritional punch, while Quaker Feed a Child will #MakeFestivalsMeaningful by encouraging people to pledge a fistful of nutrition to children across the country. Brand ambassador and Michelin star Chef Vikas Khanna will also champion the Oatober movement through digital activations.
- In the United Kingdom, porridge season will include a focus on nutrition, in addition to the traditional emphasis on taste and comfort, with a digital programme that includes partnering with health and wellness influencers to create unique and engaging content.
- In São Paulo, Brazil Quaker will open the doors to The Oatery, an immersive gastronomic experience that brings the nutrition of the oat forward in partnership with renowned Brazilian chef Morena Leite.
- In more than 4,000 stores around the United States, consumers can find Oatober in the store aisle, with the launch of a new retail campaign which will provide 31 days of inspiration through oat-based recipes.