An integrated campaign by Pizza Hut titled You’re Bacon Me Crazy will star Bobby Moynihan and debut this week via digital and television.
Pizza Hut has fresh buns in the oven with the Bacon Stuffed Crust Pizza back on its menu. The comeback is being supported by an advertising push to promote the fan favourite. A new integrated campaign titled You’re Bacon Me Crazy stars Bobby Moynihan, and debuts this week.
The actor will appear in a new television spot featuring the aforementioned offering. He will also serve as the face for digital content scheduled to roll out across fast food giant’s social media channels. The said creative will see commercial release on 6 May 2016.
Meanwhile, the product itself introduces an outer coating stuffed with three cheeses to include mozzarella, white cheddar, and provolone as well as Applewood smoked bacon. Celebrated for its bold flavours, it is being touted as the pizza one eats backwards, starting with the crust.
Customers can choose from six sauces, namely Classic Marinara, Premium Crushed Tomato, Creamy Garlic Parmesan, Honey Sriracha, Barbeque, and Buffalo, to customise their order. Pizza Hut aficionados have the option add sauce drizzles to their pizza pie.
“Pizza Hut has passion for bringing the most creative concepts to the pizza category. With the Bacon Stuffed Crust Pizza, we’re continuing to bring our customers what they want: A flavour-packed pizza that combines two foods America loves—pizza and bacon,” said Jared Drinkwater, Vice President of marketing, Pizza Hut.