Persil ProClean Scores Super Bowl Big with Bill Nye

Released during the third quarter of the big game, the latest spot by Persil features ‘The Professional’ and renowned scientist, Bill Nye.

Persil ProClean, the premium laundry detergent brand under Henkel North America, has released a creative spot in conjunction with the Super Bowl. The advertisement rolled out during the third quarter of the big game and features the line’s mascot, ‘The Professional’, which is played by Peter Hermann.

Titled Science of Clean: 10 Dimensions, it also stars renowned scientist and television personality, Bill Nye. In the 30-second commercial, his top secret lab experiment goes awry and said mascot steps in to offer urgent help with Persil’s new and improved PRO10 formula.

The spot was created by TBWA\Chiat\Day and directed by Elizabeth Banks in her Super Bowl commercial directorial debut. The brand merges the best of both science and technology to deliver a premium clean that encourages people to switch to Persil ProClean.

“The new and improved PRO10 formula reinforces our commitment to an exceptional clean and there’s no better stage to make our message known than at the Super Bowl, in front of its 100+ million viewers,” said Janell Holas, Vice President of Marketing for Persil.