The brand’s first Super Bowl commercial, Pampers has introduced a new version of its original Stinky Booty Duty spot starring John Legend.
For Super Bowl season, Pampers has debuted a new video remix of popular hit, Stinky Booty Duty, by John Legend. The spot was released during the Big Game and stars the singer’s wife, Chrissy Teigen, and children, Luna and Miles. Adam Levine and his daughter, Gio Grace, are also featured.
The commercial celebrates the significant role fathers play in their infants’ lives and kicks off the marque’s Love the Change advertising push. According to a recent study by the company, many consider being a dad the most important job they’ll ever have, but admit they don’t always love the role.
Ninety percent of respondents see themselves as hands-on, while more than half feel like society places lesser value on the parenting role dads play. Its first Super Bowl initiative, Pampers is looking to the effort as an ideal avenue to shine a spotlight on the unique bond dads and their babies share.
“Celebrating fathers is just the beginning of a meaningful future for our brand. While every transition might not always be easy, we at Pampers want to help parents and babies love the change together,” said Andre Schulten, Vice President and General Manager, Baby Care North America at Procter & Gamble.