Branding

With intentions to expand its premises, Hugo Boss will launch a new SS24 collection. The curated collection will offer a mix of men's and women's lifestyle...

As a major step of the brand's reinvigoration, Under Armour has announced the appointment of John Varvatos as Chief Design Officer. The new design...

Naomi Campbell has set a new trend with her exclusive 42-piece clothing collection in collaboration with Pretty Little Thing. For the Boohoo-owned brand's collection, Campbell has...

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new...

The LEGO Group has announced the recent rebrand of its VIP programme, moving the LEGO VIP membership to a new one called LEGO Insiders....

Following The AA’s launch of the “It’s Ok, I’m With The AA” campaign, the brand has returned with its newest phase featuring Ryu and...

It’s time to roll out those rolling pins and dust off your apron, as The Great British Bake Off Season 14 returns soon. A...

It is an undeniable fact that every brand logo depicts a hidden story untold to many of us. Even the most plain one can...

What do nude pickleball players and nosy bathroom neighbors have to do with managing diabetes? Intuity Medical, Inc., a medical technology company with the mission...

Displaying the true power of British fashion, Mulberry and Paul Smith have teamed up to release an exclusive handbag collection. Named Antony after the...

It's time to fill your wardrobe with a capsule collection from global sports brand PUMA and supermodel Liya Kebede's LemLem. This potential shift to a creative...

Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to...