Branding

Foot Locker has debuted its Discover Your Air Network to offer sneaker shoppers cable-inspired programming around its Nike Air products. Foot Locker has launched the next...

Belairdirect has updated its marketing strategy and is using cinematic storytelling to relay its elevated consumer focus through a campaign. Belairdirect, the Canadian car and...

Driving the brand’s holiday push, body positivity activist and top model, Paloma Elsesser, will be the face of Jason Wu x Eloquii Spring 2019. Plus-size...

Y7 Studio rolls out first brand campaign to reveal its new anthem and announce the expansion of its movement across the United States. Yoga studio...

Gorani-owned Korean lifestyle brand, Klassy, has introduced the Leg Liner, a product which delivers slimmer calves and offers wearers relief. Klassy, a portfolio under the...

Returning to retail shelves across the United States, the limited-edition Smirnoff Red, White & Berry vodka offering will be available in April. Marking the return...

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

In response to requests from fans, Febreze has debuted a music album featuring eight tracks as a next step to its radio song ads...

PetSmart has announced the launch of its latest New York retail store location which spans over 20,000 square feet and is on Staten Island. PetSmart...

Celebrating its consumers and promoting good health, Sunsweet has developed a social media campaign to drive its #ToFeelGood message. Sunsweet has launched a brand push...

Indochino has released its SS19 collection, Chasing Daylight, which entails an expanded offering to include casual wear and other styles. Custom apparel label, Indochino, has...

For its anniversary festivities, Allswell has partnered with Mini Melanie Dessert Shop to create a crumbless cake that fans can enjoy in bed. For its...