Branding Archives | World Branding Forum

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Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs...

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Branding Campaigns News Social Media

Just for Me Goes Social with Campaign featuring Milian

Thomas Ng

October 2, 2015October 2, 2015

The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...

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Branding Featured News

Hilton Inspires Fun with Music and London Hotel Launch

Olivia Pearce

October 1, 2015October 1, 2015

The upcoming opening of Hilton London Bankside where the brand’s latest concert series kicks-off, aims to bring back the fun to a city teeming with...

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Branding Featured News

Starwood Signs Seven in Africa and Indian Ocean

Joshua Hughes

October 1, 2015October 1, 2015

The new deals are aimed at strengthening its position in Nigeria and Egypt, increasing its presence in Senegal, and penetrating into the markets of Mali,...

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Branding Featured News

Four Points Reaches New High with Upcoming Hotel Launches

Joshua Hughes

September 30, 2015September 30, 2015

Reaching the 200 mark, the Starwood hospitality brand has plans to unveil 12 new properties across America, Turkey, Algeria, Canada, India, Taiwan, and more Boasting the...

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Branding News

Ralph Lauren Hands Reins to Stefan Larson

Olivia Pearce

September 30, 2015September 30, 2015

After 48 years in the role, Ralph Lauren has stepped down as head of the brand but will continue on as Executive Chairman and Chief...

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Branding Campaigns Featured News Videos

Kate Hudson Puts the Sweet in BitterSweet by Campari

Olivia Pearce

September 29, 2015September 29, 2015

The Hollywood star signs on as the official face of the brand’s 2016 calendar and BitterSweet campaign set to embody the apéritif’s concept of duality...

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Advertising Campaigns Featured News Videos

The North Face Kick Starts First Global Advertising Push

Joshua Hughes

September 29, 2015September 29, 2015

Leveraging broadcast, online, and out-of-home media, the long-time brand launches pilot global campaign in more than 10 markets worldwide including the United Kingdom Global outdoor...

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Branding Featured News Social Media Videos

Hershey’s Kisses Parachutes to Cloud Nine with SoulPancakes

Thomas Ng

September 29, 2015September 29, 2015

The chocolate-maker’s tie-up with the new media and production outfit features a branding exercise using kindness to deliver the message behind each marque In an effort...

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Branding Featured Industry News

World Branding Awards Honour 118 with Brand of the Year Title

Olivia Pearce

September 28, 2015November 18, 2016

Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards Documenting its latest installation, this...

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Branding Marketing News

Omnitracs Redefines Brand with New Corporate Identity

Anisha Kapoor

September 28, 2015September 28, 2015

More than a logo and tagline redesign, the revamp also includes the unification of its business units under a single name and creative suite Global...