Google Launches A New Logo And Says Goodbye To Serifs

Search Giant Moves to Sans-Serif in Major Change After 17 Years Search behemoth Google has a new logo, opting for a rounder, thicker face, and...

UBS Launches First New Global Branding Campaign Since 2009

New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...

Xerox’s New Brand Strategy Focuses on Helping Businesses & Governments Achieve...

Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work...

Stuart Weitzman Launches Gisele Bündchen Television Commercial

NEW YORK - Stuart Weitzman proudly launches its first television commercial starring the face of the brand, Gisele Bündchen, during this year’s MTV Video Music Awards...

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in...

Wrangler Jeans Brings Together 20 Years of Comfort for Autumn 2015...

As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort...

Starwood Hotels & Resorts Introduces New Premier Tier Designation– Sheraton Grand

From Rio to Beijing, Tokyo to Dubai: Grand Celebrates Best of Sheraton Brand with Focus on In-Demand Destinations, Service Excellence, and Outstanding Designs Starwood Hotels...

Popcorn Sutton Introduces New Bottle and Identity

Popcorn Sutton Distilling has released a new name and bottle for its leading Popcorn Sutton brand, which was distilled legally for the first time...

Norm Macdonald “Assumes The Suit” As The Real Colonel Sanders in...

On the heels of the widely lauded May ad campaign, Kentucky Fried Chicken continues to weave Colonel Sanders into the fabric of American pop...

Jacob’s Creek Sets Up To Serve At The US Open

Jacob's Creek has entered into a partnership to become the Official Wine and Promotional Partner of the US Open Tennis Championships. The multi-year partnership...

FrieslandCampina Asia’s Drink.Move.BeStrong Nutrition Campaign Wins At Best CSR Practices Awards

FrieslandCampina, one of the world's biggest dairy companies, was crowned the winner for Best Use of CSR Practices in FMCG at the 5th Best...

Hearts On Fire Launches “Ignite Something” Brand Platform Targeting Millennial Consumers

Global Diamond Jewellery Brand Looks to Disrupt a Traditional Luxury Industry Hearts On Fire, who owns the trademark "The World's Most Perfectly Cut Diamond", has...

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The Miami Marlins announces their partnership with Lysol

The Miami Marlins announces their partnership with Lysol

The Miami Marlins step up to the plate with Lysol to strengthen ballpark disinfection protocols The Miami Marlins and RB, the makers of Lysol, have...
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