Branding

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network...

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...

Brand Presents Student Winners of Design Competition at Schools in North America, Europe and Asia ck Calvin Klein Watch + Jewelry Co. Ltd., a joint...

Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush...

Fresh logo reflects evolution underway in the company Nearly 16 years ago, Autotrader created the online automotive marketplace and began a transformation in the way...

Iconix Brand Group, Inc. today announced that it has acquired the remaining 50% of Iconix China from its joint venture partner Novel Fashion Brands...

InterContinental Hotels Group has announced a multi-year partnership between its industry leading loyalty program, IHG Rewards Club, and the Mahindra Racing Formula E Team Formula...

Featuring Guest Editor Malcolm Poynton, Global CCO of Cheil and Guest Essayists Jean Lin, Global CEO of Isobar and Rob Reilly, Global Chairman of...

Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design A design so distinctive that it could be recognised by touch alone and so...

Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar,...