Branding

The world’s number one cookie*, OREO, and international gaming giant, Xbox, are on a mission, putting the cookies at the heart of their new...

Robot Foods has announced the re-brand for Harringtons pet food to update its market positioning. The new look was brought in across their wet...

High street retailer M&S has launched a new campaign this month named 'Value You Can Trust.' The campaign aims to remind consumers of it's...

Diageo, the maker of Smirnoff, Gordon’s and Guinness, have launched a campaign to promote responsible drinking this New Year's Eve. As one of the most...

Ukraine's President Volodymyr Zelenskyy's charity UNITED24 has launched a new campaign to raise money for the war-torn country. The tourism-style campaign's aim is to collect...

The H&M Advent Calendar is live! This year brands are pulling out all the stops to ensure they are at the forefront of shoppers’...

“One of a kind-ness” has Barbour’s Re-Loved initiative at its heart, which enables customers who no longer have a use for their Barbour wax...

World Branding Forum’s highly anticipated World Branding Award ceremony took place on Thursday at the renowned royal residence, Kensington Palace. The Brand of the...

McDonald’s has launched a fun social campaign from Leo Burnett that will see the fast food chain rebrand its UK Twitter account as ‘Fries...

Goodwill is making its first big push online with GoodwillFinds, a curated marketplace of donated goods that seeks to compete with Poshmark and The...

Fforme has struck a chord with its sleek and sculptural approach to womenswear, offering mobility and comfort to high achievers. The brand, which aims to...

The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications...