Its new logo designed by creative agency, Red Antler, places emphasis on the richness of content Olapic collects and curates for clients.
Visual earned content platform, Olapic, has unveiled a fresh brand identity and positioning to better represent how the company help leading brands tap into the earned content revolution. The move includes a website overhaul which provides the foundation to articulate the new system.
Using three pillars of Curate, Activate, and Analyze, the group describes its unique approach to assisting brands in bringing earned content into both their digital and offline strategies. Its new black and white logo, designed by creative agency, Red Antler, places emphasis on the richness content Olapic curates for clients.
The emblem utilises a custom font representing the outfit’s premium position in the market, while the updated website’s design elements convey a sophisticated style. The rebrand features an advertising campaign comprised of digital impression across Facebook, Instagram and LinkedIn, and launches this week.
Said move comes on the heels of its recent acquisition of Piqora, and solidifies the company’s global position as a scalable enterprise-class solution for brands. With over 200 employees in six countries, Olapic works with hundreds of the blue-chip clients including Coach, Calvin Klein, Lancomé, L’Oreal, Tag Heuer, and more.
“As a global company with enterprise scale, we felt it was time to mature our visual identity and brand positioning to bring them in line with the leadership position we continue to own,” said Pau Sabria, Co-founder and Chief Executive Officer of Olapic.
The company’s proprietary technology curates consumer photos and videos from a range of social media sites, and enables brands to determine which content is most effective in driving engagement and conversion. Olapic is headquartered in New York City with offices in California, Cordoba, Argentina, and the United Kingdom.