Nike Flexes Digital Muscle with Nike+ App Launch

Nike+ App Launch

Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations.

Nike has rolled out the Nike+ app, giving athletes access to the brand’s signature services, including expert guidance and live events—all in one place. The company will also open first digital studio in NYC, focused on accelerating the company’s digital connection to consumers.

Now available on iOS and Android in the United States, the incoming offering adapts to each consumer’s preferences to serve up the best and most relevant product recommendations as well as entry into NIKEiD customisation options within the personal store.

Consumers will receive ‘Nike+ Reserved for You’ invitations comprised of products and events selected and set aside based on individual preferences. The app also features a personalised feed with curated stories created by world-class athletes, experts, and the marque—tailored to users’ interests.

By downloading the app, consumers can become members, unlocking benefits like free shipping and 30-day product trials. Additionally, consumers can book Training Club and Run Club live sessions, spots at unique events or Nike+ 1:1 sessions with experts in-store, through the platform.

The digital studio houses a newly acquired team of talented tech entrepreneurs, formerly of Virgin Mega, who will initially work on expanding the community and functionality of the group’s core mobile experiences to better serve athletes. The squad of mobile experts is at the centre of technology, culture, and commerce.

“Our consumers want instant access. Digital enables us to better serve our consumers across our business and we will continue to invest in our digital portfolio of services and connect with athletes anytime, anywhere, said Trevor Edwards, President of Nike.

Nike was a winner at the 2015-2016 World Branding Awards as well as the year (2014-2015) before that under the Sports Retail (Global) category.