Through a newly struck partnership with FC Barcelona, Nestlé Milo will serve as an official sponsor of the club for the next four years.
The first such agreement the brand has ever inked with a sports club, Nestlé Milo and FC Barcelona have entered into a sponsorship deal. Marking its 150th anniversary this year, the multinational and Barça are joining forces to promote the importance of education, nutrition, and sport.
The global alliance names the marque an official club sponsor for the next four years. Spanning image, association, marketing, publicity, digital, promotions, merchandising, hospitality rights, and FCB Escola activities, the strategic tie-up includes Nesquik in Europe, the Middle East, and Africa.
Starting from the premise that sport and nutrition go hand in hand, the pair will collaborate to promote a healthy living and prioritise physical exercise among children through shared programmes. The new agreement with FC Barcelona is packaged under the Tonic Food Drink category.
Both entities have extensive experience in developing youth initiatives across which education and healthy eating are stressed. Nestlé Milo runs sport and nutrition efforts where the same values that define the club are represented, and in which 22 million children across the globe participate.
“We are delighted to partner with FC Barcelona to develop a series of programmes designed to encourage more kids to take part in sport and enjoy a balanced diet. With the partnership, we aim to help make a difference in the lives of millions of kids worldwide,” said Patrice Bula, EVP of Nestlé SA.
