Moroccanoil has partnered with the Women’s Tennis Association to further its Inspired by Women impact and drive change worldwide.
International beauty brand, Moroccanoil, has inked a partnership with the Women’s Tennis Association. The alliance will see the company expand its Inspired by Women platform with support from the organisation and serve as exclusive hair sponsor throughout the season.
Through its digital short firm series titled Inspired, the marque will provide WTA athletes a global stage to showcase the philanthropic initiatives they support and highlight the change they impact in communities worldwide. Fans can further engage using #InspiredByWomen.
“Inspired by Women is much more than a campaign; it’s a project to celebrate, inspire, and empower women globally. We are thrilled to announce this partnership with an organisation that shares our vision so profoundly,” said Carmen Tal, Co-founder of Moroccanoil.
The first effort debuts online with an inspiring look at Madison Keys whose mission is to make a difference through her work with FearlesslyGiRL. The foundation encourages a kinder and more supportive environment for young girls.