Monotype Capitalises on Fine Print with SST Debut

Supporting nearly 100 languages, the SST typeface by Monotype gives brands an identity and voice across multiple mediums and cultures.

Monotype has introduced the SST typeface, a sans serif created specifically to help brands consistently extend their footprint across multiple mediums and geographies. The new offering supports nearly 100 languages and provides a series of highly legible and clean tone designs.

With six weights and italics, including condensed and typewriter alternate styles, it is meant to be expressive and flexible to help brand identities endure now and well into the future. SST is easy to read in its smaller sizes—like on a smartphone screen—and in larger factors like billboards.

An original concept rooted in solid typographic traditions, it merges the organic readability of humanist sans serif designs with the sharp geometrics of neo-grotesque styles. The above combination delivers a balance of legibility and usability across an expansive range of environments.

Said attributes are consistent across the languages covered by the typeface, making it a versatile, technical, and elaborate design. The Monotype product was originally developed in partnership with the creative department of Sony Corporation to be used on a global scale.

“The SST typeface was designed with the purpose of making a brand experience memorable and uniform, without being too flashy. We are focused on global designs that have staying power and the ability to tell a consistent story,” said Akira Kobayashi, Type Director, APAC at Monotype.