Monki to Open New Concept Store in Birmingham

MONKI store front

Sixth UK store by Monki to open in the Midlands bringing the real-life step for customers into its concept world

This summer, Monki will celebrate opening its sixth store in the UK – this time in Birmingham. Located in the city centre the new store will be a welcome addition for the brand’s ever-growing UK fan base.

“Our UK base is growing rapidly thanks to all the positive love. We look forward to meeting Birmingham Monki fans and to offer them the full brand experience,” said Lea Rytz Goldman, Managing Director for Monki.

Since launching in 2006, the brand’s stores provide a unique experience on the high street by offering the customers a real-life step into the Monki World concept. The new 500 square meter Birmingham retail space will continue to express the brand’s fondness of storytelling through its interior, from Sea of Scallops tables to rainbow inspired fitting rooms to disco cloud light fixtures, each detail inspired by something in the monkiverse.

With on-trend designs, the brand’s eclectic collections are the pulse point where Scandi cool meets Asian street style. At the core of the Swedish fashion brand is its mission to empower young women everywhere to express and feel great about themselves.

The brand is known for its diverse casting and creative campaigns, many of which highlight issues in focus for young women today.

The UK customers are an active part of the #monkistyle fanbase, an online community brought together by the hashtag #monkistyle. Here, customers are invited to share their personal style and with other fans across the globe.

On opening day, Birmingham customers will have a true brand style experience, enjoying exclusive treats from start to finish. Special discounts will be on offer throughout the day to the soundtrack of great music and live DJs.

Monki is a brand owned by the H&M Group.