The release of the fresh scent, Miu Miu Twist, features the appearance of Elle Fanning in a celestial creative campaign shot by Mert & Marcus.
The latest from the brand, Miu Miu Twist has debuted with a push starring Elle Fanning. Embodying classic sophistication and opulence, the actress and brand ambassador delivers a series of outrageous vignettes and cinematic portraits photographed by Mert & Marcus.
Across the shoot, Fanning shuttles through various studios and characters. Amusing herself with wordplay, she turns every prop, costume, and set into something Miu. Her antic search is a sequence of cosmic twists that drive the Miu Miu spirit as she locates her own identity.
Working on a second hero formula for Miu Miu Parfums, perfumer, Daniela Andrier, partners with founder, Miuccia Prada, to raise the essence of the brand with a surprising new energy. The bottle is a take on the brand’s signature matelassé material, rendered in high contrast.
A reimagination of the vintage flacon, the design combines the camp hallmarks of modern art and flamboyant elegance of boudoir accessories. A studded glass base and gold Miu Miu branded collar under the cap afford elevation to sharpened edges and inflated proportions.
The fragrance begins with vert de bergamot and apple blossom, giving way to a full base of cedar and an exclusive new accord, Pink Amber, an Andrier invention. The layers crescendo into a woodiness reminiscent of burnt sugar cane cutting through crisp air, delivering pomp.