MasterCard releases a 60-second spot featuring True Name

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MasterCard enables people to use their True Name on their cards

For many in the LGBTQIA+ community, the name on their credit, debit or prepaid card does not reflect their true identity. As a result, for the transgender and nonbinary community, the card in their pocket can serve as a source of sensitivity, misrepresenting their true identity when shopping and going about daily life.

MasterCard is making a commitment to address this challenge by introducing the True Name feature. The company is working with partners to bring products to market that will allow for chosen names to appear on the front of cards, helping ease a major pain point for the transgender and nonbinary community.

BMO Harris Bank is the first partner to make this feature available on their consumer debit and credit cards as well as on their small business debit and credit cards.

With this, MasterCard has released a 60-second spot featuring a transgender man purchasing an item at the store, with the True Name feature, allowing him and allowing those in the trans and nonbinary communities to use their chosen names on their credit and debit cards without harassment, assault, or being humiliated.

MasterCard has released a statement on its stand on the LGBTQ+ community:

For over 50 years, fighting discrimination, inequality and injustice has been at the heart of Pride. Among the first to raise their voices for equality were Black and Brown members of the LGBTQIA+ community.

We honour the brave trailblazers of Pride and pledge our unwavering support to Black and Brown members of the LGBTQIA+ community today. We’re proud to support the voices of GLAAD’s NEON Legacy Series, a moving collection of photo and video content by Black LGBTQIA+ creators that honours community trailblazers.

We stand alongside organisations like GLAAD, The National Urban League and others to foster initiatives and programmes that continue the tremendous efforts that all trailblazers, past and present, have made. And we continue to learn from them.

We’re pushing for industry changes like True Name, which allows those in the trans and nonbinary communities – whose Black and Brown members are significantly at risk – to use their chosen names on their credit and debit cards.

But that’s just a part of our journey. It’s going to take a lot more listening, a lot more talking, and a lot more action from all of us.

We are committed to this. And to equal treatment, equal opportunity and equal rights.

You can find more information on their website, here.

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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