The launch marks the brand’s entry into India, with the new outlet set to house Massimo Dutti womenswear, menswear, footwear, and more.
Massimo Dutti has rolled out its newest global concept store at Select Citywalk in New Delhi, one of the country’s leading shopping centres. The inaugural launch marks the brand’s entry into India, with the new outlet set to house womenswear, menswear, footwear, and accessories.
The Spanish luxury goods destination is based on a progressive evolution of the original boutique style. The change captures finishes and shapes which aim for more contemporary spaces and environments. Walnut wood, brass, leather, and dark marble complete said architectural design.
Delivering the Massimo Dutti signature, the location’s interiors blend modern lines with classic details. Meanwhile, the aforementioned premiere accompanies the offer of the Spring Summer 16, the brand’s new season collection. The range will be available at the recently opened Select Citywalk store.
In line with the roll-out, the marque has collaborated with notable fashion photographer, Mario Testino, for the marketing push titled SS16. For the campaign, he uses uniquely-captured visuals to tell an engaging story with the help of two characters played by models, Anna Mila and Jon Kortajarena (pictured).
Originally limited to menswear, the company was incepted in Spain during 1985. A decade later, it launched its first womenswear collection. Today, the brand has a presence in 73 countries between Europe, America, and Asia, with its footprint totalling more than 755 stores.
The chain belongs to the Inditex Group, one of the largest fashion retailers in the world which own over 7,000 stores across 88 markets. In addition to Massimo Dutti, Inditex owns seven other fashion chains, namely Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe.
