Marriott has a new push which focuses on its three collection brands: The Luxury Collection, Autograph Collection, and Tribute Portfolio.
Marriott has debuted a global effort to showcase its independent hotel portfolio featuring three collection brands: The Luxury Collection, Autograph Collection Hotels, and Tribute Portfolio. Running until year-end, the creative push touts the guest experiences afforded across a stable of 300 properties.
Shot on five continents, the campaign spotlights some of the swankiest destinations under the Marriott label to include the Al Maha Dessert Resort in Dubai, The Vagabond Club in Singapore, Noelle in Nashville, Palacio de Santa Paula in Granada, El Groove in Costa Rica, and The Gritti Palace in Venice.
Conceived and produced collaboratively with creative agency, MATTE Projects, the theme is inspired by the hotels’ stories and those of guests who leave with lasting impressions. Each of the three Marriott visuals captures the moments which travellers collect when staying at its independent locations worldwide.
Ranging from in-flight entertainment and cinemas to digital and social media, shorter executions will premiere across multiple platforms while led by a 60-second spot titled Every One Has a Story. The roll-out begins in North America and continues on in the company’s Europe and Latin America markets.
“While our three collection brands stand strongly on their own, this multi-faceted campaign illustrates the alluring power of our 300 stunning independent properties together,” said Tina Edmundson, Global Brand Officer and Luxury Portfolio Leader at Marriott International.
Marriott is a global winner of the 2018-2019 World Branding Awards under the Hotels & Resorts category.