Centred around friendship, the 2019 spring/summer campaign by Marc O’Polo features Anna Ewers, her two sisters, and artiste, Iman Orths.
Marc O’Polo has launched its spring/summer push with an international premiere starring top model, Anna Ewers, who steps in front of the camera for the first time with her sisters, Andrea and Antonia Ewers. Capturing the theme of the campaign, the trio celebrate being both siblings and friends.
Also featured is Julian Schneyder, who adds an edgy vibe to the effort. Behind the camera, Alasdair McLellan delivers analogue photographs to depict intimacy. Combined, the exercise shines a spotlight on the friendship vibe upheld by the marketing roll-out created in line with the fashion collection.
As a further tribute to the release, Marc O’Polo partnered with Iman Orths, a talent from Manchester, over a dedicated musical composition for its campaign. The song, Friends. All You Need, was inspired by compelling imagery featuring the Ewers sisters. The artiste wrote her first song at the age of eleven.