VIPLUX is committed to delivering a best-in-class genuine brand experience to shoppers seeking fashionable luxury goods with Marc Jacobs
VIPLUX, the flagship luxury channel dedicated to international luxury and premium brands on vip.com, announced the formal opening of US fashion luxury brand Marc Jacobs‘ only authorised online flagship store in China. This is Marc Jacobs’ first flagship presence in China’s e-commerce world. From today, the 300 million members of vip.com will have the exclusive opportunity to buy the luxury brand‘s new 2017 autumn and winter product lineup, synchronously released around the world on the VIPLUX channel, allowing the massive membership to gain access to the New York street style attire whose signature, first and foremost, is the embodiment of “hip hop with elegance”.
Inspired by hip hop styles, the new product lineup transforms the sporty street style into fashionable wear. Through the mixing and matching of a variety of retro elements, including woolens, corduroys, plaids and knits, with street elements, Marc Jacobs assembled the collection of stylish and fashionable apparel that are being made exclusively available to Vip.com members via VIPLUX. At the Marc Jacobs flagship store, shoppers can not only acquire the latest fashion item of the season, but also learn how to put together an ensemble that reflects the popular New York style, while taking part in what is being described as both a pleasurable and pleasing shopping experience.
VIPLUX is also dedicated to assuring them of an end-to-end, high-end shopping experience at a level consistent with what one would expect when shopping, from browsing to purchase to after-sale service. That is why Marc Jacobs chose VIPLUX as the virtual locale for the opening of its first China-based online flagship store.
China’s traditional e-commerce platforms, with years of accumulated experience, have developed and nurtured what could be termed as legions of well-established and loyal followers whose shopping experience has been optimised by the application of years of accumulated data on consumer buying habits and supported by a top-notch shipping and logistics service with nationwide reach.
In addition to satisfaction with the optimised buyer experience, international fashion luxury brands such as Marc Jacobs pay close attention as to whether the platform can accurately convey the brand’s image and spirit, and whether the shopping experience matches the brand’s positioning. For this reason, Marc Jacobs always seeks a partner who fully understands the concept behind the brand.
“The cooperation between VIPLUX and Marc Jacobs is a testament to VIPLUX’s expertise in understanding how to “become one” with the spirit of the specific brand, and to match that with market growth,” said Arthur Hong, co-founder of vip.com.
