Magnum New York is offering fans a unique summer experience, courtesy of the brand’s new storefront located on Washington Street.
Ice cream brand, Magnum, returns to New York City in the summer with a new storefront at 875 Washington Street. Featuring a dipping bar, fans can customise their frozen vanilla bean or rich chocolate treats by choosing between Belgian-made dark, milk or white chocolate.
Customers can pick three toppings out of 20, which include rose petals, pink Himalayan sea salt, and crispy fig. The promotion runs until the store closes in October, and entails an assortment of bejewelled bars alongside five limited-edition handbags from the brand’s x MOSCHINO line.
The capsule collection boasts illustrations from Creative Director, Jeremy Scott. Magnum New York is one of 22 pop-up locations opening worldwide this year in markets including Milan, Tel Aviv, Kuala Lumpur, and London. In June, the ice cream giant celebrates LGBTQ Pride Month.
“Guests can look forward to the indulgent Magnum ice cream they love, plus a new selection of premium toppings inspired by culinary trends like caramel half-popped popcorn and amaretti cookie crumbles,” said Bruno Francisco, Senior Global Marketing Director at Unilever.