Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets.
Maggie Sottero Designs, the bridalwear giant renowned for its signature corset closure, is celebrating its twentieth anniversary this fall with a social media campaign. The brand is inviting brides from the last twenty years to share images from their weddings using the hashtag #MaggieBridesForever.
Those who have worn a Maggie Sottero, Sottero and Midgley, or Rebecca Ingram gown can participate. Millions have rocked the label to date, and the push aims to commemorate said milestone and the occasion. Meanwhile, the marque’s twentieth anniversary collections are being unveiled on major runways.
Key fashion destinations include Las Vegas, Chicago, New York, and England for the reveal in September. Also, the designer’s website will support the release in October. Shoppers interested in the three labels can find a store online. The company works with authorised retailers in more than 70 countries.
As part of the marketing exercise, a legacy video has been created and can be viewed here. A reflection on its history, the short film captures the story behind the wedding dress maker’s dedication to innovative construction for optimised fit as well as its delivery of trend-setting bridalwear at attainable prices.
“In 1997, we offered a product unlike anything on the market—elegant and affordable gowns with a couture edge. Today, in an era of ever-increasing wedding costs, we uphold our commitment to innovative bridalwear at attainable prices,” said Kelly Midgley, Lead Designer at Maggie Sottero Designs.
