CeraVe, AcneFree and Ambi Expected to Double the Revenue of L’Oréal’s Active Cosmetics Division in the US
L’Oréal signed a definitive agreement with Valeant to acquire the skincare brands CeraVe, AcneFree and Ambi for a cash purchase price of 1.3 billion US dollars. The brands will become part of L’Oréal’s Active Cosmetics Division, which includes brands such as La Roche-Posay, Vichy and SkinCeuticals that are developed with and endorsed by health professionals.
CeraVe was founded in 2005 and offers a range of advanced skincare products, specifically cleansers, moisturisers, sunscreens, healing ointments and a dedicated baby line. Developed with dermatologists, CeraVe is one of the fastest growing skincare brands in the U.S. with average growth over the past two years exceeding 20%. CeraVe’s multi-channel distribution strategy includes drug stores, mass and beauty retailers, and select online outlets.
AcneFree markets and distributes a full range of OTC cleansers and acne treatments in the US, while Ambi distributes skincare products formulated for the needs of multicultural consumers. Both brands are distributed in drug stores, mass retailers and select online outlets.
The three brands have annualised combined revenue of approximately 168 million US dollars.
Frédéric Rozé, President and CEO of L’Oréal USA said, “These three brands, built on strong relationships with health professionals and widely distributed, will nearly double the revenue of our Active Cosmetics Division in the US and will help us satisfy the growing demand for active skincare at accessible prices.”
“We are thrilled to add CeraVe, AcneFree and Ambi to L’Oréal’s Active Cosmetics Division. These brands will deepen our relationships with health professionals and will strengthen our positions in North America in this key and fast-growing market. Furthermore, we believe CeraVe has a great potential for international growth in the years to come,” added Brigitte Liberman, President of L’Oréal Active Cosmetics Division.
L’Oréal was a winner of World Branding Awards in the Cosmetics category.