justBOBBI Concept Shops To Launch Exclusively At Lord & Taylor
Lord & Taylor has appointed Bobbi Brown as Creative Consultant and the exclusive partnership kicked with the launch of justBOBBI concept shops at select Lord & Taylor locations and online. Coinciding with the release of Bobbi’s new book, Beauty from the Inside Out, this initiative with the iconic retailer marks her first partnership following her recent departure from Bobbi Brown Cosmetics.
justBOBBI shops will feature merchandise ranging from wellness and beauty products to apparel and accessories that reflect her unique aesthetic and holistic lifestyle. Designed to give customers a 360-degree view of Bobbi’s life, the concept shops will highlight her everyday wardrobe essentials such as Hudson denim, Giles and Brother accessories, philanthropic t-shirt brands good hYOUman and n:Philanthropy, as well as select wellness items such as the Super Elixir and Dr. Frank Lipman supplements that are prominently featured in her new book. An exclusive Parker Thatch tote with text from an 1861 Lord & Taylor advertisement is available, designed by Bobbi who drew inspiration from the brand’s rich archives. An assortment of her New York Times best-selling books will also be featured throughout the shop.
“I’m thrilled to partner with a store as iconic as Lord & Taylor as I embark on this new chapter with justBOBBI,” said Bobbi Brown, Founder of Bobbi Brown Cosmetics, Lifestyle Expert and newly appointed Creative Consultant at Lord & Taylor. It’s the perfect opportunity to share my insight, knowledge and passion with consumers and help revolutionize the way we experience beauty and wellness.”
“We are delighted to bring this unique and exclusive experience to Lord & Taylor customers,” said Liz Rodbell, President of Lord & Taylor. “Bobbi is an iconic woman, entrepreneur and friend and we are excited to partner with her as we continue our strategy to innovate and differentiate ourselves as a retailer.”
The space will be updated monthly with seasonal items personally selected by Bobbi. justBOBBI concept shops will be showcased at select Lord & Taylor stores, including the New York City flagship, Bobbi’s hometown of Oak Brook IL, Garden City NY, Stamford CT, Westchester NY, and lordandtaylor.com.
As part of the partnership, Lord & Taylor will produce exclusive digital content with Bobbi every week giving customers further access to Bobbi’s personality and lifestyle advice. Livestreams and videos will live on Lord & Taylor social channels and Just Bobbi’s networks, beginning 21 April 2017. A series of media and consumer events are scheduled to celebrate the launch in coming weeks.