Levi’s India has released the fifth season of its #IShapeMyWorld push which stars Swara Bhasker, Anjali Lama, and other female influencers.
Levi’s has debuted the fifth season of its #IShapeMyWorld campaign which personifies the value of female empowerment and the drive of women to inspire change. The installment weaves 21 brand changemakers into a fun music video designed to motivate and educate.
The production delivers a prolific lineup of personalities who band together from different industries such as fashion, journalism, entertainment, sports, and social change to fuel the movement. Two key influencers include returning icons, Swara Bhasker and Anjali Lama.
Targeting its audience across India, the effort also boasts a roster of fresh faces to include Neena Gupta, Kubbra Sait, Sandhya Menon, and Malini Agarwal. An all-female crew was used to reflect the depth of the collective, with music curated by Anushqa and Hard Kaur.
“This campaign is driven by the insight that in a world still trying to restrain women from achieving their potential, there is an increasing number of stories around those who took a chance and beat the odds,” said Meeta Bharvani, Director of Marketing for Levi’s India.