A dream come true for the red carpet starlet, Lancôme has signed on the American model to represent the brand as its new face and feel.

True to its natural French essence and pedigree, Lancôme has once again proven that the beauty aspect of its long-standing heritage is anything but skimpy with the appointment of American sweetheart and catwalk icon, Taylor Hill, as its new and official brand ambassadress.

The announcement comes on the back of the star’s recent debut on the big screen, having clinched a role in Nicolas Winding Refn’s film, The Neon Demon. Her blue eyes and bold brows aside, with more than four million followers on Snapchat and Instagram, Hill is a social media sensation and every advertiser’s dream.

Herself an elite ‘angel’ for the famed lingerie giant many know only too well, both her public presence and professional prowess are far from being a best-kept secret—yes, even Victoria’s. The face of campaigns and runway shows worldwide, it’s no wonder Lancôme has found the model a perfect fit.

A beloved new-generation portrait of feminine finesse, it shouldn’t surprise that although only 20, she has already rocked the cover of many a prestigious magazine, and been shot by some of the greatest names in fashion photography, including winning duo, Alas and Marcus Piggott.

“We are delighted about this new collaboration with Taylor, who represents a modern Lancôme, in harmony with its time, with a subtle mix of sensuality, ingenuousness and sweet yet striking beauty. She is immensely curious, open-minded, and has a positive outlook on life,” said Françoise Lehmann, GM at Lancôme’s International.

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