Lady Gaga has announced she will be launching her beauty range Haus Laboratories, exclusively on Amazon.
The infamous singer has chosen the platform as she knew Amazon would allow her to build her own brand as she wanted.
“If it’s not perfectly in line with what they do… they’ll be like, ‘Can you just change half of the equation?’ The answer is no. No deal,” Lady Gaga commented.
“No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.'”
The move makes Haus Laboratories the first major beauty brand to launch on the site. Items will include lip gloss, lip liner and other beauty products and will be available in nine countries including the US, Germany and Japan from September.