JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs.
JustFab has entered into a fall collaboration with country-pop artiste, Jessie James Decker. In line with the tie-up, the singer is starring in the lifestyle brand’s autumn campaign. It will feature her favourite styles via her own store. Also, a commercial spot highlights her new song, Boots.
The track is now available for download and streaming. Leading up to the wider strategy, Decker was recently part of a teaser aimed at promoting the partnership via New York Fashion Week. The effort entails an assorted showcase which includes boots, booties, and over-the-knee designs.
The push celebrates the Nashville-based musician’s Southern roots and fashion sense. Her aesthetic will be captured across every layer to drive the message of versatility, accessibility, and affordability. Decker will be behind a monthly collection of JustFab picks from now until the end of the year.
“She’s a busy professional and mother of three, which means she needs a shopping experience that is easy and fashion that’s stylish and affordable—many women relate to that. We are excited to have Jessie share her personal love of boots with our members over the next few months,” said Traci Inglis, Brand President of JustFab.