The Johnson & Johnson cash deal in place is valued at $3.3 billion and includes the OGX, FX, Proganix, and Maui Moisture hair care lines.
Via the group’s Consumer division, Johnson & Johnson has entered into a definitive agreement to acquire Vogue International, a company focused on the marketing, development, and distribution of salon-influenced and nature-inspired hair care and other personal care products.
The cash deal in place is valued at approximately $3.3 billion (or approximately £2.3 billion). The takeover includes the OGX collection of shampoos, conditioners, treatments, styling products, body care, and bath products; FX line of hair styling products; as well as the Proganix and Maui Moisture hair care lines.
The closing is subject to antitrust clearance and other customary closing conditions; it is expected to conclude during the third quarter of this year. Upon closing, the transaction is not expected to impact the 2016 sales or earnings guidance ranges which the personal care giant announced on 19 April 2016.
“Our acquisition of Vogue’s full line of leading hair care products sold in the United States and 38 other countries will strengthen our global presence in the Consumer category. The brand’s commitment to quality and innovation complement our portfolio,” said Jorge Mesquita, Worldwide Chairman, Consumer at Johnson & Johnson.