White Walker by Johnnie Walker and the Game of Thrones Single Malt Scotch Whisky Collection have both debuted in partnership with HBO.
Johnnie Walker has premiered its new White Walker by Johnnie Walker in collaboration with HBO and Game of Thrones (GoT). Created by whisky specialist, George Harper, and inspired by the scariest characters from the series, the limited-edition variant arrives as anticipation builds ahead of the final season.
Capturing the show’s Frozen North theme, the product’s exterior delivers a white and blue design and features the brand’s iconic Striding Man in an armour matching the aesthetic of the men of the Night Watch. Using temperature-sensitive ink technology, ‘Winter is Here’ emerges on the bottle when frozen.
A concoction dreamt up by a small team of expert blenders led by Harper, single malts from Cardhu and Clynelish, one of Scotland’s most northern distilleries, are infused into the unique mix. Best served from freezer to table for dramatic effect, the cold spirit aims to mirror the chilling vibe of the White Walkers.
White Walker by Johnnie Walker is part of a wider alliance between HBO and Diageo which will also see the launch of the Game of Thrones Single Malt Scotch Whisky Collection. The collection features an assortment of eight Scotches.
“We knew there was fan appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker, we knew the idea was perfect and the time was now. From the beginning, they understood we wanted to create something special,” said Jeff Peters, VP, Licensing & Retail at HBO.
Johnnie Walker is a global winner of the 2015-2016 World Branding Awards in the Alcoholic Spirits – Whisky category.