JetBlue renews its alliance with the Brooklyn Nets and Barclay Center, extending it for five more years, while the BK Blue boasts a new look.
JetBlue has revealed its latest special livery celebrating the Brooklyn Nets. Named its official domestic airline in 2013, the brand has renewed the alliance for another five-year term. Designed by a team of Brooklynites and New Yorkers, the BK Blue joins the carrier’s legion of New York themed aircraft.
The plane honours the city’s largest borough with special touches unique to Brooklyn that span street art, architecture, and hip hop. The design includes the co-branded trademark with New York’s iconic tourism campaign and logo—I Love New York—recognising JetBlue as its official hometown airline.
Escaping the marque’s traditional blue, the black-and-white vessel includes the Brooklyn Nets logo on the tail, and a Brooklyn Bridge and Barclays Center silhouette on the fuselage. The Spread Love slogan on its underbelly captures the BK Blue’s mission for its USA, Latin America, and Caribbean networks.
In line with the deal, JetBlue will sponsor the arena’s renamed wireless network called Fly-Fi. Already a fan favourite, the service will be available to the millions of annual Barclays Center attendees. Also, the team recently revealed its new Nike NBA City Edition uniform and merchandise line with a fashion show.
The uniform features a multi-colour ‘Brooklyn Camo’ motif inspired by The Notorious B.I.G. that runs down the sides of the jersey and shorts and along the sleeve and neckline piping. The pattern represents the cultural diversity of the borough as well as its key unifying trait—Brooklyn swagger.
“You will find that the borough has a distinct personality and some of the most loyal customers and fans around. Our full court press approach makes our unique product offerings accessible to customers both in the air and at Barclays Center,” said Marty St. George, EVP, Commercial and Planning at JetBlue.
From JFK, the airline delivers up to 170 daily nonstop flights to more than 70 destinations throughout the United States, Caribbean and Latin America. In 2017, some 14.1 million travellers passed through its home terminal, T5.