The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand
Jeep is launching a global campaign to include both digital and social elements. Themed My Jeep Story, it will provide a platform for the brand’s worldwide community to join in on its 75th anniversary celebrations, allowing fans to share inspiring stories around the brand.
The push is set to roll out across a dedicated microsite set up by automotive giant and will include impressions across Facebook, Twitter, and Instagram via the hashtag #myjeepstory. The year will culminate with a digital compilation of 75—stories which speak authentically to the spirit of the brand—and launches on the back of its Super Bowl campaign.
“As we mark the 75-year milestone of the Jeep brand, there is no other brand that is able to embrace its global community in a way that invites these individual and compelling stories that have also shaped their own, personal journeys,” said Olivier Francois, Chief Marketing Officer of FCA Global.
Beginning 7 April 2016, fans will be able to post their personal encounters across the aforementioned online channels to get the conversation going. Music artiste, Ciara, who appeared at Camp Jeep during the New York Auto Show recently, is also supporting the effort by telling her own Jeep Wrangler story.
The Upcoming monthly ‘Story Session’ will celebrate Endless Summer, favourite canines, and military appreciation. As part the brand’s shared history with partner USO, both marking 75 years in 2016, the brand is making a $1.4 million dollar donation to the organisation.