Izabel London has secured a television sponsorship deal across three channels to boost its brand presence over the festive period.
Izabel London has begun a television channel sponsorship campaign on TLC, Lifetime, and Universal. With more than 500 stores in the UK and a presence across retailers like House of Fraser, Dorothy Perkins, and Debenhams, the push gives the brand a boost over the festive period.
Currently stocked in over 1,000 locations worldwide, the three-month initiative is part of the group’s continued global expansion over the next year. Featuring its latest signature party style, the creative is set in chic surroundings, capturing relatable models getting ready for a night out.
Showcasing the designer’s Autumn/Winter collections, which are now available online and in stores, Izabel London reflects the UK market’s diverse population. The brand is focused on providing contemporary, catwalk-inspired clothing at affordable prices for the everyday woman.
“A key challenge with this scale of marketing expansion is to retain the essence of the brand over multiple channels. Our most recent collaboration with TLC, Lifetime and Universal gives us the exposure we need amongst a new audience,” said Karan Singh, Founder of Izabel London.