Collaboration with Marvel to Increase Hyundai Brand Awareness
Fans of Marvel Studios‘ Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities of the all-new Hyundai Veloster as it will play a significant role in Marvel Studios’ “Ant Man and the Wasp”.
Teaming up with this major franchise is part of a global marketing initiative to launch the newly redesigned sporty coupe while increasing the company‘s brand awareness with Marvel fans around the world.
The 2019 Hyundai Veloster will find itself at home in the Super Hero world when it is used on screen in a hot pursuit. The heroic scene showcases the Veloster’s capabilities in serving as the ultimate escape vehicle as the tailling cars can’t handle the speed and handling of the Veloster—no matter its size.
“Similar to Marvel’s passionate fans, the Veloster attracts customers who are always looking for that next extraordinary moment and yearn for new discoveries and opportunities. With both the Veloster and Ant Man thriving on individuality, we feel this partnership is a great fit and we’re excited to be accompanying Marvel on their next adventure,” said Dean Evans, CMO, Hyundai Motor America.
Success is a given when it comes to Marvel, and the Ant-Man franchise provides a platform for global visibility. Released in 2015, Marvel Studios’ “Ant Man” achieved a global box office of US $519 million/£377 million and quickly became a fan-favorite. The sequel is highly anticipated with talk of how the plot of the film could “shake up” the Marvel Cinematic universe.
“This film is a roller coaster ride from start to finish that will encourage viewers to see their worlds through a more adventurous, action-packed lens. The Veloster totally exemplifies the energetic, no-holds-barred attitude that accompanies this franchise, and we’re going to have a lot of fun working with Hyundai to see how we can share that mindset with fans all around the world,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing.
Other Hyundai vehicles will also be making their Hollywood debut in Marvel Studios’ “Ant-Man and the Wasp,” which will be released in theaters on 6 July, this year.
Hyundai was a two-time winner of the World Branding Awards, in the Automotive category.